A New Measure to Assess Companies’ External Engagement

(Outlet: LSE Phelan US Centre)
Could a single tweet destroy your company? Just a few years ago, a question like that might have seemed absurd. But now that possibility is something that executives and investors around the world are increasingly thinking and worrying about. Perhaps the most prominent evidence of this trend arrived at the start of 2018, when BlackRock’s Larry Fink laid out in his annual CEO letter what he believes organisations risk when they don’t get smart on social engagement. “Without a sense of purpose, no company, either public or private, can achieve its full potential,” he wrote. “It will ultimately lose the license to operate from key stakeholders.”