How Companies Like the NBA Could Benefit From ‘Corporate Diplomacy’

(Outlet: Penn Today)
In a Q&A, Wharton Professor of Management Witold Henisz explains what went wrong with the NBA and Activision-Blizzard as they’ve found themselves mired in controversy over recent stances on China.

As the protests in Hong Kong continue, the ripple effect has echoed into the American economy as corporations like the NBA and video game publisher Activision-Blizzard navigate controversies related to their commentaries—whether direct or indirect—on the disputes.