In this Wharton Entrepreneurs Workshop, Jon Soberg, WG’09, from Blumberg Capital and Stu Aaron from BlueJeans Network address one of the most important — and most challenging — aspects confronting every early stage company: finding the right pricing, and pricing structure, for the sale of a product or service.
Getting this function right can make the difference between success and failure, and involves a blend of both art and science.
Our speakers will comment on the different elements of an effective pricing strategy, including
- advantageous product positioning
- the importance of revenue and cost objectives
- an intimate knowledge of the customer
- clairvoyance on where the markets and the competition are going
Watch the workshop in its entirety below:
Posted: August 1, 2013
