The ESG Initiative at the Wharton School
Greenhushing: Why Some Firms Keep Quiet About ESG
Outlet: Knowledge at Wharton
Mirko Heinle explains this troubling trend of “greenhushing” and what it means for climate change.
First, there was greenwashing — a term referring to deceptive marketing campaigns and other performative gestures by companies to make consumers and investors believe that they are environmentally responsible.
Now, there is greenhushing. And it’s also a problem.